Meaning and pronunciation
SIWUXIE is the pinyin spelling of “思无邪,” a Chinese phrase with literary associations. Its identity can grow from sincerity and thoughtful expression into cultural goods and everyday living.
siwuxie.comA poetic identity for thoughtful objects, sincere expression and contemporary Chinese aesthetics.
The logo is a visual concept only. Its transfer is not included or promised.
BEHIND THE NAME
SIWUXIE
SIWUXIE is the pinyin spelling of “思无邪,” a Chinese phrase with literary associations. Its identity can grow from sincerity and thoughtful expression into cultural goods and everyday living.
A potential brand for stationery, tea, cultural gifts, original design or literary content.
A sheet of paper, a cup of tea and an everyday object can each hold a carefully chosen intention. SIWUXIE can bring that attention into products and editorial work through restrained design, natural language and considered details. Its story leaves room for a quiet, distinct expression of daily life.
Paper goods and stationery; tea and daily rituals; cultural gifts; original design and literary publishing.
An open-book form flows into ribbon-like curves with the rhythm of a brushstroke. Ink blue and muted vermilion recall paper and ink, while a pinyin wordmark makes the identity accessible across languages.