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lunmu.com

A considered name for furniture, timber objects and spaces shaped by the character of their materials.

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The logo is a visual concept only. Its transfer is not included or promised.

BEHIND THE NAME

The story behind the name

LUNMU

Meaning and pronunciation

LUNMU offers a Chinese naming direction in “轮木”: the first character can evoke rings and the passage of time, while the second means wood. This is a creative interpretation for a future brand.

Brand positioning

A potential identity for contemporary furniture, woodcraft and interior design focused on thoughtful proportions and everyday use.

Naming story

Objects that stay with us tend to have a clear structure and details we keep noticing. LUNMU can build its story around grain, joinery and the experience of living with well-considered things, connecting the material in a workshop to the atmosphere of a room.

Use cases

Independent furniture collections; wooden home accessories; interior design studios; editorial projects about materials and craft.

Logo concept

Open circular strokes evoke growth rings, while a vertical element suggests ordered joinery. Sienna and walnut tones create a quiet identity suited to embossing, product tags and a design catalogue.