Meaning and pronunciation
FOLK and GIFTS bring together craft, place and the act of giving. The proposed Chinese name “风物礼” highlights the people and stories behind an object.
folkgifts.comA warm identity for gifts that connect contemporary design with local stories, makers and everyday culture.
The logo is a visual concept only. Its transfer is not included or promised.
BEHIND THE NAME
FOLK GIFTS
FOLK and GIFTS bring together craft, place and the act of giving. The proposed Chinese name “风物礼” highlights the people and stories behind an object.
A potential brand for curated craft gifts, cultural merchandise, independent makers or collections connected to a place.
A gift can carry more than a message: it can introduce someone to a different way of living. FOLK GIFTS can begin with materials, making processes and the voices of creators, then present those stories through objects suited to contemporary homes and occasions.
Curated cultural gifts; independent craft collections; city and travel gifts; merchandise for cultural events and institutions.
Interlacing ribbons form a four-petal knot with a diamond-shaped centre. Terracotta and ochre give the original motif a warm presence on packaging, stationery and stamps.