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folkgifts.com

A warm identity for gifts that connect contemporary design with local stories, makers and everyday culture.

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The logo is a visual concept only. Its transfer is not included or promised.

BEHIND THE NAME

The story behind the name

FOLK GIFTS

Meaning and pronunciation

FOLK and GIFTS bring together craft, place and the act of giving. The proposed Chinese name “风物礼” highlights the people and stories behind an object.

Brand positioning

A potential brand for curated craft gifts, cultural merchandise, independent makers or collections connected to a place.

Naming story

A gift can carry more than a message: it can introduce someone to a different way of living. FOLK GIFTS can begin with materials, making processes and the voices of creators, then present those stories through objects suited to contemporary homes and occasions.

Use cases

Curated cultural gifts; independent craft collections; city and travel gifts; merchandise for cultural events and institutions.

Logo concept

Interlacing ribbons form a four-petal knot with a diamond-shaped centre. Terracotta and ochre give the original motif a warm presence on packaging, stationery and stamps.